In a world where consumers are getting smarter day by day, products sold in the market get inspected closely and thoroughly. The consumer's microscopic eye looks for the best quality product that comes at a reasonable price. This is the average consumer’s norm. A smart manufacturer feels these changes and never brings out substandard products.
Such products are what people choose and such products win the People's Award. This could be the solid reason behind the SLIM Nielsen Peoples Award won by the entertaining 'honda bass' commercial on Nippolac paints.
“Nippolac paint commercial winning the SLIM Nielsen Peoples Award gives ample evidence of its popularity and recognition among people,” said Mr. Raja Hewabowala, Managing Director of the Nippon Paint Lanka Pvt. Ltd. “We have been in the market for more than 30 years. Over the years people have experienced the good quality of our product and people appreciating the commercial gives us a hint as to what extent it has won the hearts and minds of people as a product worthy of appreciation,” Mr. Hewabowala added.
The advertisers have been able to capture the quality of the product – thickness and consistency – which is what the consumers would always look for. “When selling the product we ensure that our quality matches the customer requirement. The paints are made for the needs of the people – not that we dump some product made cheap on them,” said Thusitha Premarathne, General Manager, Nippon Paint Lanka Pvt. Ltd. “We are humbly honored by the people's unwavering belief in us and our unique product,” he added.
More than anyone else, it is the professional painter who comes to our houses to do the job, who knows about the good quality of a given brand of paint. This man – the “paint bass” – is the first customer, although not the end user of any paint product. If he can differentiate the best out of the rest, a job well done is ensured, the company believes.
Only the 'paint bass' who comes to our service to paint and colour our world knows that the best paint is not just about the dramatic colour. It is about thickness and good consistency that applies on the walls easily and smoothly. He knows that the best paint, when applied on the wall gives the closest shade on the colour chart. In his business what is important is satisfying his customer. It is only then the 'paint bass' becomes the 'honda bass'. It is this common concern that Nippolac paints have absorbed in to their colours.
Following their international merger with Nippon Paints of Japan, the company felt the need to market with a difference giving prominence to customer requirements. It is in this search they understood that people look for thickness and good consistency that gives an adequate quantity to paint a reasonable area of a wall with a quality finish – economical for the user and a good name for the 'paint bass'.
This product is manufactured based on likes and dislikes of the average customer – to suit their budget and requirement. Thus the commercial was created out of the average customer’s day to day life issues, instead of a fairytale. This, the company believes is the key reason behind the Nippolac commercial receiving the SLIM Nielsen Peoples Award.