If you desire a change in your life, maybe changing the color of your immediate and familiar surroundings will go a long way to affect your mood. In some parts of Asia, people paint when they get married. People repaint when they have a newborn child.
Nippon Paint will be launching its second “Trend Beyond Colors”, unveiling nine key color palettes featured across three inspirational palettes: “We Are One”, “New Eco” and “Wonder-Lust.” The nine colors are forecasted to drive utilization across various industries and applications in 2016 and 2017.
The nine trend colors were curated and handpicked by more than 50 design professionals, color experts and enthusiasts from all over the Asia Pacific Region, including the Philippines, Malaysia, Singapore, China, India, Hong Kong, Thailand, Taiwan, and Japan, held at the Asia Pacific Chroma Zone Color Forecasting Workshop 2015 in Japan earlier this year.
Nippon Paints strongly believe that their customers are the reason for their success over the last century with "Innovation, Service, Leadership" being their three main principles - principles that will very soon make Nippon Paint household brand across the globe.
Most paint manufacturers boast their products provide an abundance of color solutions. However, there is much to strive to understand and explore consumers' emotional demands. Painting is an emotional thing. Hence the strategy to portray that Nippon Paint is "more than paint". In the past when one was making painting decisions, they were choosing colors. Now it is not just about choosing colors, it is about choosing the effects.
Trend Beyond Colors will be broadening its horizons at the Annual Award & Exhibition of SLIA - Architect 2017. Whilst Archt. D H Wijewardene, Vice President of SLIA graced occasion of unveiling the Trend Beyond Colours on the 15th Feb at Cinnamon Grand by Nippon Paints, more than 50 leading architects participated at the event. Nippon Paint also plans to further contribute to spark the creative talents of young Sri Lankans, by sponsoring 3 young architects to spend 3 months with reputed Asian Architectural Practices through the ‘Asia Young Designer Awards’ with the collaboration of University of Moratuwa & Sri Lanka Institute of Architects (SLIA).
Colour marketing is now a global trend and Nippon Paints is a market leader in the category in the Asian region. Moreover, various innovative products such as Nippon Paint 3-in-1, Medifresh & Weatherbond Algaeguard, have won prestigious awards such as the ‘CIOB Green Mark’ and Singapore Green Label.
Nippon Paints has been very innovative in terms of presenting their consumers the ease & convenience of choice through the launch of I Colour Visualizer, a specialized online digital tool and mobile app that will help take its decorative and environment -friendly coatings closer to tech-savvy customers.
Today, Nippon Paint is one of the largest paint manufacturers in Sri Lanka and the parent NIPSEA Group manufactures sells Nippon Paint products in 15 Asian countries.
Nippon Paint has been providing a great opportunity for Sri Lankan consumers to experience innovative coating solutions from a global brand with advanced Japanese Technology and unparalleled quality. Nippon Paint is available across Sri Lanka and is a preferred brand amongst industrial and residential developers, interior designers and consultants. In terms of volumes, the Group manufactures over 1 billion liters of paints and coats annually - positioning NIPSEA Group as the preferred supplier of coating choice in Asia as well as among the top paint manufacturers in the world.
Under the "more than paint" rebranding, the strengths of Nippon Paint that drive consumers are its hassle-free services, excellent quality products, wide range of green products, and the assurance of its warranties. When it comes to service and hassle free delivery from Nippon Paint, in a community of Internet savvy consumers, a good product will be promoted very rapidly by word of mouth. "It is the neighbor saying it is a good, reliable service that counts.
As the Number 1 coatings expert in the Asia Pacific Region, Nippon Paint has taken on the leadership role in working with interior designers and architects from across Asia Pacific in developing the Trending Asian Colour Palettes a truly Asian Colour Palette made by Asian Professionals. Trend Beyond Colours has been put together by leading architects in the Asian & Indian sub-continent with Asian trends in style projecting what is conducive to Asian Life Style.
“As the Total Coatings Expert, Nippon Paint continuously pushes the boundaries of paint and colours to pioneer and redefine the Asian palette, inspiring consumers to re-think paint and re-create possibilities on all surfaces. Colours form a very big part of the Asian culture and Asia is one of the fastest-growing continents in the world, both in terms of size and population, comprising almost two-third of the 7.0 billion world population. This further reinforces the reason why it is important that Asia forms its own unique colour palettes to drive the trend in terms of colour application or expressions,” said Mr. Raja Hewabowala, Managing Director, Nippon Paint Lanka said.
The Asia Pacific Chroma Zone Colour Forecasting Workshop was organized by Colour Marketing Group (CMG), the leading authority in identifying, understanding and forecasting colour trends, in collaboration with Nippon Paint. It is the only convergence of Asian professionals to create an Asian Palette specifically for the region, and the forecasted colours form an important reference point that influences colours used across a wide range of industries from automotive, fashion to electronic gadgets as well as for architectural and interior spaces. CMG and Nippon Paint held the first Workshop was held in 2014, resulting in the inaugural Trend Beyond Colours 2015/16.
“Nippon Paint’s Trend Beyond Colours 2016/17 captures the region’s essence, from its beautiful landscape to its increasingly connected people driven by technology. Essentially, the Trend Beyond Colours makes it easier for consumers to create their own masterpieces with a little more vibrancy. The forecast colours are also relevant across multi-platforms, multi-industries as manufacturers and designers recognise the growing value of Asian consumers and businesses through colour applications,” said Mr. Hewabowala